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Self-paced Beginner

E-Commerce & Online Selling

A practical, end-to-end guide to launching, managing, and scaling successful e-commerce stores, managing digital inventory, and optimizing online sales funnels.

6 Weeks Verified certificate

What you'll learn

  • Store Setup & Platform Mastery: Build, configure, and customize fully functional e-commerce storefronts using Shopify and WooCommerce.
  • Product Catalog & Page Optimization: Structure optimized product collections, draft persuasive sales copy, and design high-converting product detail pages.
  • Payment Gateways & Order Logistics: Integrate secure payment gateways (credit cards, mobile money, PayPal), configure tax/shipping rates, and manage fulfillment workflows.
  • Conversion Rate Optimization (CRO): Reduce cart abandonment, implement dynamic cross-sell/upsell funnels, and build frictionless checkout experiences.
  • Operations & Customer Retention: Manage digital inventory levels, automate post-purchase email flows, handle customer support workflows, and track store sales metrics.

Course content

The full curriculum is being finalised. Contact us for the syllabus.

About this course

Master the strategies, platforms, and operational workflows required to build and run a profitable online store. This course covers the complete e-commerce lifecycle: from product research, supplier sourcing, and store setup on leading platforms like Shopify and WooCommerce to digital payment integration and order fulfillment logistics. You will learn how to design high-converting product pages, implement cross-selling and upselling strategies, manage inventory, and secure online transactions. Additionally, the course explores digital sales funnels, customer retention strategies, and performance analytics to help scale an online storefront sustainably.

Tools you'll use

ShopifyWooCommerceStripePayPalM-Pesa APIGoogle Analytics 4CanvaMailchimp

Learn anywhere

Phone, tablet or laptop. Pick up exactly where you left off.

Hands-on practice

Quizzes, coding exercises and projects marked by instructors.

Verified certificate

Each certificate has a code employers can verify online.

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